标题：创建“虚拟校园”的必要性：虚拟语言景观中的跨语言实践与社区建设
作者：罗豪伟 （清华大学外国语言文学系）、余华（上海外国语大学语言科学研究院，上海外国语大学中国外语战略研究中心）
来源：《Journal of Sociolinguistics》2025年6月在线发表
摘要：This study examines the role of virtual linguistic landscapes (VLL) in shaping a “virtual campus” through an analysis of the “985 Five (Rubbish/Loser) Recruitment Project” on Douban. Adopting Digital Ethnographic Linguistic Landscape Analysis (ELLA 2.0), we investigate how translingual parodies, marked by intertextuality, playfully create a “virtual campus.” Within this virtual space, university students share experiences of failure, emotional struggles, and desires for mutual support, thereby fostering in-group solidarity. The research demonstrates how students creatively and critically mobilize their semiotic repertoire to negotiate precarious identities and subtly resist the dominant narrative within the meritocratic system in Chinese higher education. Furthermore, the study reveals how transpositioning through translingual practices in online communities empowers struggling university students, allowing a dialogic space for humor, resilience, reflection, and criticism that challenges traditional power structures and envisions a more inclusive society.
关键词：light community; parody; translingual practice; transpositioning; virtual linguistic landscape
引用格式（GB/T 7714—2015）：Luo, H. and Yu, H. (2025), The Need to Create a “Virtual Campus”: Translingual Practice and Community Building in Virtual Linguistic Landscape. Journal of Sociolinguistics. e12706. https://doi.org/10.1111/josl.12706
